Arthur Miller, A View from the Bridge Essay

The relationships in ‘A View from the Bridge’ are very complex as because of people’s attitudes back then. There is secrecy, suspicion, love and concern. Eddie is weirdly attracted to Catherine and his relationship with his wife Beatrice deteriorates. The relationship between Eddie and Catherine is very close, although they are not immediate family Eddie has become a surrogate father and thinks of himself as her real father. He is very protective of his daughter and would probably die for her, but this first innocent love perverts into a weird incest like love for his niece. Eddie still treats her like she is five although she is going out into the big wide world, this shocks Eddie and it makes him closer to her and more possessive which turns ugly when Rodolfo is introduced. At the start of the play Eddie has a go at his daughter about what she is wearing, ‘Catherine I don’t want to be a pest†¦Ã¢â‚¬ ¦.  Walkin’ wavy’. This shows he has genuine concern for his daughter similar to how modern fathers would react today; this is more of an example to show how much he loves her like a father rather than a lover. He also doesn’t want to let go for his ‘daughter’ and tries to shoot down any discussion of a job, ‘near the navy yard†¦Ã¢â‚¬ ¦.. Longshoremen’ he is unreasonably disagreeing with any suggestions of a real job for Catherine which just amplifies his blatant love for her. Catherine and Beatrice’s relationship is very different to the relationship between Eddie & Catherine, Beatrice wants the best for Catherine and wants her to go get the job and wants her to leave, and she is more positive than Eddie and less caring for her. This could be that she was not as committed to the adoption of Catherine compared to Eddie, but also as she has had less to lose because Eddie has paid for her to go through school and to live, whereas Bea is probably getting a little sick of her hanging about. She is very supportive of Catherine’s independence ‘Well I don’t understand when it’s going †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. It’s an honour for her’. Catherine is also less fond of her and cares more for her uncle as he is the man of the family and provides for her and doesn’t feel for Bea as much because she had less of a role in bringing her up over the years. The relationship between Bea and Eddie starts of normal as the play starts innocent and all happy families but hen as the play progresses Bea starts to notice changes about how Eddie is acting towards her. As Eddie is spending more time chasing Catherine around he is spending less time with his wife and she becomes distraught and upset and also starts to understand why this is happening. Because of Bea realising his it explains why she is so keen for her to become independent and leave because it would be better for everyone if she did leave. ‘When am I going to be a wife again Eddie? ’ shows how upset she is becoming and Eddie doesn’t seem to care about her and tries to ignore the conversation and not provide her with a straight answer. The play basically steers the whole relationship systems so that Eddie and Bea come off worse while Eddie and Catherine gets better. It is obvious that Eddie starts to stop caring about Bea and more about Catherine; Catherine doesn’t seem to notice the weird attraction that Eddie has towards her and carries on like normal. And the more she is around the worse Eddie will get and the more attracted the will become. So Arthur miller presents the family as a normal generic happy family that during the course of the play deteriorates into a weird perverted relationship.

Following Assignment

Please answer the following questions, you can upload your answers In a MS Word flee, or Word file. Answer all the questions, and upload the answers back before Sunday March 31, 2013 (before 11: 55 pm): 1 . Differentiate between guided media and unguided media 2. What are three important characteristics of a periodic signal 3. Define fundamental frequency 4. What Is attenuation? 5. Describe the components of optical fiber cable. 6. Indicate some significant differences between broadcast radio and microwave. 7. What Is the difference between diffraction and scattering? . Last and briefly define important factors that can be used in evaluating or comparing the various digital-to- digital encoding techniques. 9. What function does a modem perform? 10. What Is JAM? Differentiate between guided media and unguided media Gulled media Is that where we use any path for communication like cables (coaxial, fiber optic, twisted pair) etc. Unguided media is also called wireless where not any phys ical path is used for transmission. What are three important characteristics of a periodic signal?Period (or frequency), amplitude and phase. All periodic signals can be broken down into other signals†¦ Cost commonly Selene/coolness waves, but there are others too. These components will each have their own frequency, amplitude and phase that combine into the original signal. The strange part of the question is the phase. A signal on its own does not have a phase unless you provide some reference signal to compare it to. Generally, this comparison signal Is Implied by the context of your particular situation.When you decompose a periodic signal into components, however, it is almost always implied that the phase of each component is in reference to the fundamental component (So the fundamental has phase O. Hill the others have phases referenced to that). This is done specifically so that each component will combine to create the original signal. Define fundamental frequency. Wha t Is attenuation? The fundamental frequency, often referred to simply as the fundamental, is defined as the lowest frequency of a periodic waveform.In terms of a superposition of sinusoids The fundamental frequency Is the lowest frequency sinusoidal in the sum. In some contexts, the fundamental is usually abbreviated as of (or IF), indicating the lowest frequency counting from zero. In other contexts, it is more common to abbreviate It as FL, the first harmonic. The second harmonic Is then if = off, etc. In this context, the zeros harmonic would be O Hz's. )All sinusoidal and many non-sinusoidal waveforms are periodic, which Is to say they repeat exactly over time. Describes the signal completely.We can show a waveform is periodic by finding some period T for which the following equation is true: Reduction of signal strength during transmission. Attenuation is the opposite of amplification, and is normal when a signal is sent from one point to another. Describe the components of opt ical fiber cable. An optical fiber is a flexible, transparent fiber made of glass (silica) or plastic, slightly hickey than a human hair. It functions as a waveguide, or â€Å"light pipe†, to transmit light between the two ends of the fiber.The field of applied science and engineering concerned with the design and application of optical fibers is known as fiber optics. Optical fibers are widely used in fiber-optic communications, which permits transmission over longer distances and at higher bandwidths (data rates) than other forms of communication. Fibers are used instead of metal wires because signals travel along them with less loss and are also immune to electromagnetic interference. Fibers are also used for illumination, and are wrapped in bundles so that they may be used to carry images, thus allowing viewing in confined spaces.Specially designed fibers are used for a variety of other applications, including sensors and fiber lasers. Indicate some significant difference s between broadcast radio and microwave. FL Radio is about 50 Kilohertz to 400 Kilohertz. AM Broadcast Band Radio is about 500 Kilohertz to 1600 Kilohertz. And microwave begins around 2000 Mesh and goes up thru. Some frequency ranges like 26,000 Mesh in allocated bands, depending upon the type of service you're operating. What is the difference between diffraction and scattering?Diffraction is a phenomenon observed only in waves, but scattering is a phenomenon observed in both waves and particles. Diffraction is a property of propagation of waves, whereas scattering is a property of wave interactions. Diffraction can be taken as evidence for the wave nature of light. Some forms of scattering (Compton scattering) can be taken as evidence for the particle nature of light. List and briefly define important factors that can be used in evaluating or comparing the various digital-to-digital encoding techniques. Digital signals don't have large ranges, nor do they reflect constant activity .Digital signals have very few values. Each signal is unique from a previous digital value and unique from one to come. In effect, a digital signal is a snapshot of a condition and does not represent continual movement In comparing analog and digital signals, advantages lie on either end of the spectrum. Analog signals suffer far less from attenuation over long distances. This rather makes sense. Since digital data can only be a 1 or O, what happens when a signal becomes so weak that it is hard to distinguish between each state? Sometimes we Just can't.Analog devices, on the other hand, are equipped to handle the infinite values between 1 and O. Digital devices are a lot less sophisticated, meaning that they are fairly easy to manufacture and cost-effective. In addition, bandwidths than analog systems do. What function does a modem perform? The function of a modem is Modulation and Demodulation mean to turn data into a format that can be transmitted via an audio link such as a phone line. A modem at the other side of the connection answers the phone and converts the audio back into sable data.This is why if you lift a phone while the modem is in use there appears to be random noise on the line, this noise is the data in audio What JAM? JAM stands for Quadrate Amplitude Modulation. It's a modulation scheme that transmits data by changing the amplitude of two carrier waves. The two carrier waves are out of phase with each other by 90 degrees. Digital Cable uses JAM to transmit the majority of their signals. Two major JAM schemes are GAMMA and GAMMA. GAMMA contains data throughput around 28 Mbps, where GAMMA has data throughput of 38. 8 Mbps.

Build a Bear, Build a Memory

They also demonstrate the underlying need that people have to entertain themselves. Wants: Although Build-A-Bear clients need to find a way to self-express and entertain themselves, they want to â€Å"step into a (†¦ genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations†, where they can choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name them, and even receive a birth certificate for their creation. This example is aligned with the idea that wants are the form human needs take as shaped by culture and individual personality. Demands: Giving their wants and resources, Build-A-Bear customers demand specific products that add up to the most valuable and satisfaction. Among the most relevant examples we can mention are both new store locations and accessories. â€Å"Mini-scooters, Hello Kitty bears, mascot bears at professional sport venues, and sequined purses† are also specific ideas that were interpreted as customers? demands by the company. Implication of each (needs, wants, and demands) on Build-A- Bear actions Needs, wants and demands have huge implications on Build-A-Bear actions. Not only by walking where customers walk, periodically checking its stores and assessing its customer service, but also by employing a mix of low-tech and high tech communication methods to interact with customers, Build-A-Bear demonstrates it is a truly customer-centric organization. This allows the company to fulfill their customers? needs, wants, and demands through successful market offerings, orchestrating several products and services to create brand experiences for customers. In detail, describe all facets of Build-A-Bear? product. What is being exchanged in a Build-A-Bear transaction? In my opinion, Build-A-Bear? s product has two different facets. There is a main facet formed by the intangible â€Å"experience of participating in the creation of personalized entertainment† and there is also a second facet formed by a tangible bear that â€Å"children clutch as they leave the store†. The main facet begins when children step into a â€Å"cartoon land† and interact with the different stations of the â€Å"child-friendly assembly line†. The second one, in turn, has the distinctive sign of being unlike any they other object Build-A-Bear customers have ever bought or receive, â€Å"they have a product that they have created†. Identifying these two facets helps us determine what is being exchanged in a Build-A-Bear transaction. Base on the idea that an exchange is the act of obtaining a desired object from someone by offering something in return, we can say that Build-A-Bear presents both an experience and a tangible object to fulfill its customers? needs, wants, and demands. In return, the company receives an average of 25$ per built bear. However, it goes beyond simply attracting new customers and creating transactions. It truly builds and maintains desirable exchange relationships with its target audiences, retaining customers while growing their business. Which of the five marketing management concept best describes Build-A-Bear workshops? In my opinion, The Marketing Concept is the one that best describes Build-A-Bear workshops. By looking for innovative ways to interact with customers and using both low-tech and high-tech methods, Build-A-Bear? s demonstrate that knowing its customers? eeds, wants and demands and then delivering the desired satisfaction are key activities within the organization. As stated before, Build-A-Bear is a truly customer-centric organization. Discuss in detail the value that Build-A-Bear creates for its customers. Because customer-perceived value is the customer? s evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those competing off ers, we will use the marketing offer of Vermont Teddy Bear Company to discuss the value that Build-A-Bear creates for its customers. On the one hand, Vermont Teddy Bear Company promotes its product as the only hand-made bear in America that is guaranteed for life. Thus, it is safe to assume that high quality is an important element of their market offer. On the other hand, Build-A-Bear value for customers comes not only from the tangible object, the bear, but also from â€Å"the experience of participating in the creation of personalized entertainment†, which led us to the following conclusion: Although bears are final outcomes for both companies, Build-A-Bear is giving more at a lower price. And that is why an average of 25$ for a customized product and for the experience of participating in the creation of personalized entertainment is perceived as a marketing offer that gives more value to the customer compared with to the 50$ to 100$ that customers of Vermont Teddy Bear Company have to pay for a high quality bear. Is Build-A-Bear likely to be successful in continuing to build customers relationships? Why or why not? In my opinion, Build-A-Bear is indeed likely to be successful in continuing to build customers relationships. Why? Because behind the actions the company? is taking to: (i) further expand the Build-A-Bear experience beyond the retail stores using its new website, and (ii) entering into new markets by opening at least 350 stores in the US, 120 stores in Europe, and 300 stores in other parts of the world, are two underlying efforts: build a personal connection with customers, and at the same time understand is clients needs, wants, and demands. Universidad L atinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez My needs, wants and demands. As the title suggests, the purpose of this paper is to set forth my needs, wants, and demands. Because a common conceptual framework is very useful in every analysis, the first thing I? m going to do is refer to a brief definition of those terms. I will then explain what my needs are, dividing them into three categories: Physical needs, individual needs, and social needs just to make it easy for my readers. Right after, I will take a look at my wants. And I will finish with my demands. Common conceptual framework: Throughout this paper, I will understand needs as â€Å"states of felt depravation† and stick to the idea that they are not â€Å"created by marketers† but â€Å"a basic part of the human make up†. Wants, in turn, will be treated as â€Å"the form human needs take as they are shaped by culture and individual personality†. They will also be described in terms of objects that will satisfy them, focusing only on those objects I can`t afford. I will do this to distinguish my wants from my demands. This means that I will understand demands as those wants that are actually backed by my purchasing power. My needs: Let? s start with the physical ones. Definitively, food and water are on the top of the list. As every human being, I need food to provide my body with the energy it will use each day. I need also to provide it with water to hydrate it properly. But there is a key point here. I? m just referring to limited portions of food and water or let`s say those that are essential for the human body to work. Thus, a 5. 000-calories-per-day diet seems either as a want or as a demand for average people but not as a need. Maybe not behind but next to food and water I would put air and sunlight. Definitively, those two are also among the essential physical needs every human has; and because I? m not the exception, I thought it was important to include them in my list of needs. I understand, though, that in the world not everyone is satisfying this need at a 100%-rate. Good examples of that can be found just by thinking of really air-polluted cities, such as Mexico DF, or thinking of those countries that receive little or no sunlight during several month every, such as Russia or Canada. But let`s thank we are not in any of those groups and move forward. After food, water, air, and sunlight, I would put cloth and shelter. As I mentioned before, I am just talking about basic stuff. Some examples could be a couple of pants, shirts, and sweaters to protect me from the weather and to cover the cloth section. A small house or flat, in turn, will be sufficient to cover the need of shelter. Thus, design cloth and luxury properties would be definitively in people? s wants or demand section, depending on his or her purchasing power. To finish with my physical-needs section, I would mention not only rest but movement and exercise. As every human being, I need to safe hours every day to sleep and rest. I understand the number of hours needed vary from one person to another, but in my case, 7 to 8 hours work perfectly well. Movement and exercise are important needs too. And although it seems that there are a lot of people out there that are not really aware of that, for me, 4 to 6 hours of exercise per week also work for me. Looking now at my individual needs, I would say that freedom and independence along with creativity and self expression are among the top of this list. As most human beings, I need to feel I can express my ideas and take my own decisions without having someone else telling me what to do or how. Here, I am not talking about homework or other duties at work; I am talking about more deep things, such as having someone telling you what to buy, sell, study, or work, where to live, with whom, or how. Sadly, if we look at political extremists, such as communist, not only in history but around us, we could find good examples of that. I consider that having the possibility of learning new things is also an important need, and as such, I included in my list. Here I am not talking about schools or universities, because, in my opinion, those would be wants or needs depending on everyone`s purchasing power. I am talking about learning in general terms. Last but not least, I would include having fun in my individual-need list. I think this is important in people`s life, and for me is not the exception either. I understand of course that for some people more than for others, this could be tough. But even under the worst circumstances people should try. Now, I will proceed with my social needs. In this category I would include affection, sense of belonging and friendship. For me and for every person I know all of them are very important needs that must be somehow satisfied. I would add to this point that satisfying them is not a matter of quantity of friends or people sharing your thoughts and ideas but a matter of quality and how strong are the bounds that you can create with others. Right after I would add respect. For me, this element plays a key role; and just as others, I need to be treated with respect. Acceptance, communication and understanding are also social need. My wants As everybody else, I have different wants. What interested me the most about them is that, apparently, they have no limits; or at least, that seems to be the consensus among most of the economist, especially when they give a look at the principles of the economic problem. Starting with food, and thinking about it not only in terms of tangible products but also in terms of services that would satisfy my wants, I would say that (at least for weekdays) a varied, healthy, home-style menu of food delivered right to my office would be great would probably satisfy my wants. For weekends in turn, I would say that Gourmet restaurants would also be on the list. In terms of cloth and shelter, my wants are also relatively big and considered as a group, they are also unaffordable, at least at this point. I can start by mentioning some tailored suits, long-sleeve shirts and a couple of pair of Italian shoes that match them would also be included. I would also add several ties, made of silk could be included to finish with the formal outfit. Then, for a more casual look, I would by tens of Hollyster Co. hirts. The reason why I want them is because they have a special fabric that makes it VERY easy to iron them, which safe me a lot of time. Some expensive, and durable black, beige, blue, and brown cotton pants, and jeans could be also on the list. This way I would leave Zara? s cloth behind, which is nice made to last just for a few months. Moving to the sport section, I would include special tennis for runners and several sport outfits. At this point Addidas o r new balance will be on the top of the list. Why? Again, is a matter of the perceived quality of fabrics, those brands (and of course others) have invested huge amounts of money to create high-tech cloth that regulate your internal temperature while you are performing any physical activity. Taking about shelter-related wants, I would put a 3 bedroom flat with a nice view, pool, and a tennis court. I can be here in Costa Rica or anywhere else, for example, at Vancouver, Toronto, London, Amsterdam, Rotterdam, etc. At the end it will depend on where job opportunities are. But now, a flat with this description will fit perfectly well with my wants because I would have a room for me and my girlfriend, a room to use as a private office/library, and finally a guest room for family living overseas. Talking about the possibility of learning new things, I want to start a master program in a European university, especially if it is located in the UK or in the Netherlands. Why? Because I really like those countries and their universities are ranked among the top of the list. I would also add many books to my wants list, and here I? talking about really expensive ones. And finally looking forward to satisfy my both social needs of communication and individual needs of creativity, I would definitively add a Mac book air to my list of wants. The reason I choose this product is because it will give me not only the built-in camera and microphone that I use to call them through the internet (because today almost every computer include this feature) but because it wi ll give me the mobility and flexibility I need due to its light weight. Carrying my laptop at the airports won’t be a nightmare. And finally I will be more efficient at one of my hobbies, which is creating graphic material using Macromedia `s programs, because I will not have to wait for my slow PC. My demands: Sticking here to the idea that demands are the type of needs backed to my purchasing power, I have to admit that my list of demands has been self-limited almost to the basics. This means I have voluntarily decreased my level of consumption because I am a point where the act savings became a necessary step to achieve some of the goals I have set. For example, I would definitively include access to sport facilities to train between 3 to 4 times per week (or even more in those weird cases that I have the time and the will) to my list of demands. A gym membership, for example, could work perfectly well. Products and services that give me more useful time and increase my efficiency are also on my demand list. Here I`m talking about a Smartphone and the Voice Data packages that are offered by the phone company, which gives me exactly what I? looking for: High-speed internet access, interconnected email accounts, access to overseas radio stations, maps, calendar, address book, alarms, cameras, videos, the etc. Even though it is absolutely not among my favorite demands, gas is also on this list. I understand that public transport represent an alternative. But sadly it is slow and time-consuming, so to my regret public transportation services do not work for me. I also demand ingredients to prepare easy-to-cook, home-style food. Let`s say, fruits, frozen vegetables, chicken breasts, meat, milk, cereal, bread, cheese, juice, etc. Thinking about my individual need of learning new things, I demand related products and services that help me to satisfy it. Among the products, books usually play a central role. When it comes about services, in turn, high-speed internet access and being enrolled in university studies are crucial for me. To finish with my demand list, I would include my apartment, which is rented, and all the related public services. Water, light, land phone, is what I? m talking about here. Build a Bear, Build a Memory They also demonstrate the underlying need that people have to entertain themselves. Wants: Although Build-A-Bear clients need to find a way to self-express and entertain themselves, they want to â€Å"step into a (†¦ genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations†, where they can choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name them, and even receive a birth certificate for their creation. This example is aligned with the idea that wants are the form human needs take as shaped by culture and individual personality. Demands: Giving their wants and resources, Build-A-Bear customers demand specific products that add up to the most valuable and satisfaction. Among the most relevant examples we can mention are both new store locations and accessories. â€Å"Mini-scooters, Hello Kitty bears, mascot bears at professional sport venues, and sequined purses† are also specific ideas that were interpreted as customers? demands by the company. Implication of each (needs, wants, and demands) on Build-A- Bear actions Needs, wants and demands have huge implications on Build-A-Bear actions. Not only by walking where customers walk, periodically checking its stores and assessing its customer service, but also by employing a mix of low-tech and high tech communication methods to interact with customers, Build-A-Bear demonstrates it is a truly customer-centric organization. This allows the company to fulfill their customers? needs, wants, and demands through successful market offerings, orchestrating several products and services to create brand experiences for customers. In detail, describe all facets of Build-A-Bear? product. What is being exchanged in a Build-A-Bear transaction? In my opinion, Build-A-Bear? s product has two different facets. There is a main facet formed by the intangible â€Å"experience of participating in the creation of personalized entertainment† and there is also a second facet formed by a tangible bear that â€Å"children clutch as they leave the store†. The main facet begins when children step into a â€Å"cartoon land† and interact with the different stations of the â€Å"child-friendly assembly line†. The second one, in turn, has the distinctive sign of being unlike any they other object Build-A-Bear customers have ever bought or receive, â€Å"they have a product that they have created†. Identifying these two facets helps us determine what is being exchanged in a Build-A-Bear transaction. Base on the idea that an exchange is the act of obtaining a desired object from someone by offering something in return, we can say that Build-A-Bear presents both an experience and a tangible object to fulfill its customers? needs, wants, and demands. In return, the company receives an average of 25$ per built bear. However, it goes beyond simply attracting new customers and creating transactions. It truly builds and maintains desirable exchange relationships with its target audiences, retaining customers while growing their business. Which of the five marketing management concept best describes Build-A-Bear workshops? In my opinion, The Marketing Concept is the one that best describes Build-A-Bear workshops. By looking for innovative ways to interact with customers and using both low-tech and high-tech methods, Build-A-Bear? s demonstrate that knowing its customers? eeds, wants and demands and then delivering the desired satisfaction are key activities within the organization. As stated before, Build-A-Bear is a truly customer-centric organization. Discuss in detail the value that Build-A-Bear creates for its customers. Because customer-perceived value is the customer? s evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those competing off ers, we will use the marketing offer of Vermont Teddy Bear Company to discuss the value that Build-A-Bear creates for its customers. On the one hand, Vermont Teddy Bear Company promotes its product as the only hand-made bear in America that is guaranteed for life. Thus, it is safe to assume that high quality is an important element of their market offer. On the other hand, Build-A-Bear value for customers comes not only from the tangible object, the bear, but also from â€Å"the experience of participating in the creation of personalized entertainment†, which led us to the following conclusion: Although bears are final outcomes for both companies, Build-A-Bear is giving more at a lower price. And that is why an average of 25$ for a customized product and for the experience of participating in the creation of personalized entertainment is perceived as a marketing offer that gives more value to the customer compared with to the 50$ to 100$ that customers of Vermont Teddy Bear Company have to pay for a high quality bear. Is Build-A-Bear likely to be successful in continuing to build customers relationships? Why or why not? In my opinion, Build-A-Bear is indeed likely to be successful in continuing to build customers relationships. Why? Because behind the actions the company? is taking to: (i) further expand the Build-A-Bear experience beyond the retail stores using its new website, and (ii) entering into new markets by opening at least 350 stores in the US, 120 stores in Europe, and 300 stores in other parts of the world, are two underlying efforts: build a personal connection with customers, and at the same time understand is clients needs, wants, and demands. Universidad L atinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez My needs, wants and demands. As the title suggests, the purpose of this paper is to set forth my needs, wants, and demands. Because a common conceptual framework is very useful in every analysis, the first thing I? m going to do is refer to a brief definition of those terms. I will then explain what my needs are, dividing them into three categories: Physical needs, individual needs, and social needs just to make it easy for my readers. Right after, I will take a look at my wants. And I will finish with my demands. Common conceptual framework: Throughout this paper, I will understand needs as â€Å"states of felt depravation† and stick to the idea that they are not â€Å"created by marketers† but â€Å"a basic part of the human make up†. Wants, in turn, will be treated as â€Å"the form human needs take as they are shaped by culture and individual personality†. They will also be described in terms of objects that will satisfy them, focusing only on those objects I can`t afford. I will do this to distinguish my wants from my demands. This means that I will understand demands as those wants that are actually backed by my purchasing power. My needs: Let? s start with the physical ones. Definitively, food and water are on the top of the list. As every human being, I need food to provide my body with the energy it will use each day. I need also to provide it with water to hydrate it properly. But there is a key point here. I? m just referring to limited portions of food and water or let`s say those that are essential for the human body to work. Thus, a 5. 000-calories-per-day diet seems either as a want or as a demand for average people but not as a need. Maybe not behind but next to food and water I would put air and sunlight. Definitively, those two are also among the essential physical needs every human has; and because I? m not the exception, I thought it was important to include them in my list of needs. I understand, though, that in the world not everyone is satisfying this need at a 100%-rate. Good examples of that can be found just by thinking of really air-polluted cities, such as Mexico DF, or thinking of those countries that receive little or no sunlight during several month every, such as Russia or Canada. But let`s thank we are not in any of those groups and move forward. After food, water, air, and sunlight, I would put cloth and shelter. As I mentioned before, I am just talking about basic stuff. Some examples could be a couple of pants, shirts, and sweaters to protect me from the weather and to cover the cloth section. A small house or flat, in turn, will be sufficient to cover the need of shelter. Thus, design cloth and luxury properties would be definitively in people? s wants or demand section, depending on his or her purchasing power. To finish with my physical-needs section, I would mention not only rest but movement and exercise. As every human being, I need to safe hours every day to sleep and rest. I understand the number of hours needed vary from one person to another, but in my case, 7 to 8 hours work perfectly well. Movement and exercise are important needs too. And although it seems that there are a lot of people out there that are not really aware of that, for me, 4 to 6 hours of exercise per week also work for me. Looking now at my individual needs, I would say that freedom and independence along with creativity and self expression are among the top of this list. As most human beings, I need to feel I can express my ideas and take my own decisions without having someone else telling me what to do or how. Here, I am not talking about homework or other duties at work; I am talking about more deep things, such as having someone telling you what to buy, sell, study, or work, where to live, with whom, or how. Sadly, if we look at political extremists, such as communist, not only in history but around us, we could find good examples of that. I consider that having the possibility of learning new things is also an important need, and as such, I included in my list. Here I am not talking about schools or universities, because, in my opinion, those would be wants or needs depending on everyone`s purchasing power. I am talking about learning in general terms. Last but not least, I would include having fun in my individual-need list. I think this is important in people`s life, and for me is not the exception either. I understand of course that for some people more than for others, this could be tough. But even under the worst circumstances people should try. Now, I will proceed with my social needs. In this category I would include affection, sense of belonging and friendship. For me and for every person I know all of them are very important needs that must be somehow satisfied. I would add to this point that satisfying them is not a matter of quantity of friends or people sharing your thoughts and ideas but a matter of quality and how strong are the bounds that you can create with others. Right after I would add respect. For me, this element plays a key role; and just as others, I need to be treated with respect. Acceptance, communication and understanding are also social need. My wants As everybody else, I have different wants. What interested me the most about them is that, apparently, they have no limits; or at least, that seems to be the consensus among most of the economist, especially when they give a look at the principles of the economic problem. Starting with food, and thinking about it not only in terms of tangible products but also in terms of services that would satisfy my wants, I would say that (at least for weekdays) a varied, healthy, home-style menu of food delivered right to my office would be great would probably satisfy my wants. For weekends in turn, I would say that Gourmet restaurants would also be on the list. In terms of cloth and shelter, my wants are also relatively big and considered as a group, they are also unaffordable, at least at this point. I can start by mentioning some tailored suits, long-sleeve shirts and a couple of pair of Italian shoes that match them would also be included. I would also add several ties, made of silk could be included to finish with the formal outfit. Then, for a more casual look, I would by tens of Hollyster Co. hirts. The reason why I want them is because they have a special fabric that makes it VERY easy to iron them, which safe me a lot of time. Some expensive, and durable black, beige, blue, and brown cotton pants, and jeans could be also on the list. This way I would leave Zara? s cloth behind, which is nice made to last just for a few months. Moving to the sport section, I would include special tennis for runners and several sport outfits. At this point Addidas o r new balance will be on the top of the list. Why? Again, is a matter of the perceived quality of fabrics, those brands (and of course others) have invested huge amounts of money to create high-tech cloth that regulate your internal temperature while you are performing any physical activity. Taking about shelter-related wants, I would put a 3 bedroom flat with a nice view, pool, and a tennis court. I can be here in Costa Rica or anywhere else, for example, at Vancouver, Toronto, London, Amsterdam, Rotterdam, etc. At the end it will depend on where job opportunities are. But now, a flat with this description will fit perfectly well with my wants because I would have a room for me and my girlfriend, a room to use as a private office/library, and finally a guest room for family living overseas. Talking about the possibility of learning new things, I want to start a master program in a European university, especially if it is located in the UK or in the Netherlands. Why? Because I really like those countries and their universities are ranked among the top of the list. I would also add many books to my wants list, and here I? talking about really expensive ones. And finally looking forward to satisfy my both social needs of communication and individual needs of creativity, I would definitively add a Mac book air to my list of wants. The reason I choose this product is because it will give me not only the built-in camera and microphone that I use to call them through the internet (because today almost every computer include this feature) but because it wi ll give me the mobility and flexibility I need due to its light weight. Carrying my laptop at the airports won’t be a nightmare. And finally I will be more efficient at one of my hobbies, which is creating graphic material using Macromedia `s programs, because I will not have to wait for my slow PC. My demands: Sticking here to the idea that demands are the type of needs backed to my purchasing power, I have to admit that my list of demands has been self-limited almost to the basics. This means I have voluntarily decreased my level of consumption because I am a point where the act savings became a necessary step to achieve some of the goals I have set. For example, I would definitively include access to sport facilities to train between 3 to 4 times per week (or even more in those weird cases that I have the time and the will) to my list of demands. A gym membership, for example, could work perfectly well. Products and services that give me more useful time and increase my efficiency are also on my demand list. Here I`m talking about a Smartphone and the Voice Data packages that are offered by the phone company, which gives me exactly what I? looking for: High-speed internet access, interconnected email accounts, access to overseas radio stations, maps, calendar, address book, alarms, cameras, videos, the etc. Even though it is absolutely not among my favorite demands, gas is also on this list. I understand that public transport represent an alternative. But sadly it is slow and time-consuming, so to my regret public transportation services do not work for me. I also demand ingredients to prepare easy-to-cook, home-style food. Let`s say, fruits, frozen vegetables, chicken breasts, meat, milk, cereal, bread, cheese, juice, etc. Thinking about my individual need of learning new things, I demand related products and services that help me to satisfy it. Among the products, books usually play a central role. When it comes about services, in turn, high-speed internet access and being enrolled in university studies are crucial for me. To finish with my demand list, I would include my apartment, which is rented, and all the related public services. Water, light, land phone, is what I? m talking about here.

A Penetrating Analysis Case Study Example | Topics and Well Written Essays - 1000 words

A Penetrating Analysis - Case Study Example The administrator had stored his admin password on his mobile phone and had left the phone unattended in his office. At that time he had not realized that his mobile had been tampered with or that anyone had retrieved the admin password and user name from it. Approximately two weeks later, a virus was uploaded to the company's server and effectively shredded all employee information. Investigations into the attack uncovered evidence from the data dump and the syslog files which indicated that the virus had been directly uploaded from within the organization by the administrator himself. At least, the username and the password the attacker had entered to access the company's server were the administrator's. Further investigations revealed the password theft incident and identified the attacker as a disgruntled IT employee, who had just been put on notice by the administrator. The employee in question was, of course, fired and legal measures were taken against him. The employee records , after the investment of considerable effort and time by the IT department, were retrieved. The seThe security incident described in the above, comprises a malicious attack whose potential for damage was significant. The attacker limited himself to the uploaded of a virus but, alternatively, he could have retrieved company information which was of value to competitors, such as client lists and a proposal that the company was putting together, at that time, for a bid. The consequences, in other words, could have been more damaging than they ultimately were, not because the company's network security system was effective but because the attacker's goal was limited to the uploading of the virus in question. Reflecting upon the security incident outlined in the previous, it is apparent that the network administrator was at fault. Password information should be safeguarded as keys to a vault are, insofar as they are the keys to a corporation's nerve center and misuse has the potential to wreak tremendous damage on a corporation. The second security incident which the company confronted was much more serious and occurred as a direct consequence of a vulnerability in the Cisco router which the company had installed. Apparently, Cisco IOS had a security hole which the company was trying to resolve through a software patch. Cisco had informed its IOS users that they would need to download and install the new software but had not mentioned the security hole. Therefore, my company and the IT department were, as the case with the countless of companies which used IOS across the world, unaware of the presence of a security hole. Many criminal hackers, however, were and Cisco only admitted it at a much later date (Zetter, 2005). Exploitation of this particular security hole did not mean, as the network administrator explained, that a hacker could enter the corporate network but that he/she could both tamper with the data and control the data flow. This is precisely what happened. The router password was changed, financial records were tampered with and two orders for financial transfers were sent by the Financial Director to an offshore bank

Why video games are violent Essay Example | Topics and Well Written Essays - 500 words

Why video games are violent - Essay Example In order to answer this question, there are different angles from which the issue can be observed indicating the difference levels of the presence and absence of violence in video games. Video games are violent because they offer an alternative form through which one can â€Å"†¦absolve themselves of guilt or justify certain morally questionable acts†¦Ã¢â‚¬  whereby video game players can release their inner feelings of violence that cannot be directed towards other people in the real world (Schaffer). With this in mind, video games are violent because they are virtual worlds in which there are no consequences for engaging in whatever violent acts that one pleases (Videogame Addiction). Therefore, video games are violent to provide a safe proving ground in which violent behavior can be virtualized and enacted in a safe manner that cannot harm anyone, the player included. Arguments are that this is the main reason to rid real life situations of potential acts of violence t hat may lead to severe consequences such as death (Schaffer).

International Business Alliance case-writing Essay

International Business Alliance case-writing - Essay Example In 1996, TSYS and VISA U.S.A.'s Merchant Bank Services formed the for-profit Vital Processing Services LLC joint venture, combining both companies' merchant processing units, which together processed nearly three billion transactions in 1995. TSYS has also expanded into new areas to combat the increasing maturation of the U.S. credit card industry. In 1995, TSYS, which has long serviced banks in Canada, Mexico, and Puerto Rico, took its first steps to transform itself into an international company. TSYS formed the joint venture Total System Services de Mexico, S.A. de C.V. with Controladora PROSA, an 11-bank partnership representing 75 percent of Mexico's card-issuing banks. The joint venture added four million accounts, giving TSYS de Mexico 40 percent of that country's credit card accounts. TSYS has also expanded beyond traditional credit card markets by winning the processing business of United States Medical Finance Corp.'s USMed Card, a medical credit card. An alliance with Fair , Isaac and Company subsidiary DynaMark, Inc., formed in 1995, has enabled TSYS to extend its services to its clients with dynamic database marketing capabilities. TSYS generates revenues through the volume, rather than the amount, of transactions made on the credit cards it services. In 1995, TSYS revenues neared $250 million, producing a net income of $27.7 million. TSYS is led by Chairman and CEO Richard Ussery, Vice-chairman Kenneth Evans, and President Philip Tomlinson, all three long-time employees of parent company Synovus Financial Corp. That company, formerly known as Columbus Bank & Trust, owns 81 percent of TSYS's stock; TSYS management controls an additional ten percent of the company's shares, with the remainder trading on the New York Stock Exchange. In the 1950s, it was barely possible to speak of a credit card "industry." When tiny Columbus Bank & Trust (CB&T) issued a credit card to its local depositors in 1959, it was only the second bank in Georgia, and among the very first in the country, to do so. A credit processing operation was set up in the bank's basement; processing was done manually, as computers were still rare and software was even rarer. Through the first half of the 1960s, the bank's credit department grew from processing transactions from some 200 local merchants to 3,000. In 1966, CB&T built a separate operations building, and, after attempting to form a joint venture with W.C. Bradley Company to computerize processing, CB&T installed its own computer. Finding trained computer operators was difficult and expensive; instead, the bank trained some of its own personnel, establishing a computer department. By 1969 the company was writing its own software to handle processing of its credit card accounts. Joining the team developing the bank's software programs was Richard Ussery, then in his fourth year with the bank (he joined CB&T as a teller in 1965). As more banks instituted credit cards and struggled to process accounts, they were attracted to CB&T's processing system. Ussery told Georgia Trend of

Continuity Irish Republican Army (CIRA) Essay Example | Topics and Well Written Essays - 2750 words

Continuity Irish Republican Army (CIRA) - Essay Example The paper will be presented as a fact-finding document and will present no political bias on the issues that surround the CIRA. It is the intention to inform the public on the CIRA and present a clearer picture of the threat they may pose and who their likely targets may be. To understand the brief history of the CIRA, it is helpful to know the history of the Irish Republican Army (IRA) and its political struggle for Irish nationalism. The IRA was a military organization that grew out of the Irish Volunteers, and was recognized by the Lower House of parliament as the legitimate army of the declared Irish Republic in 1919. The Irish Republic had been established as the result of the Easter Uprising in 1916, which sought to expel British rule. A group of Irish republicans led the revolt and sought to win independence through armed conflict with Britain. Subsequent years of civil strife resulted in the Anglo-Irish Treaty, which was a compromise that established an Irish Free State within the British Empire. The resulting division between the pro-treaty supporters and the republican radicals set the stage for the Irish civil war. After suffering defeat in the civil war, the radical IRA continued to fight for an Irish Republic. They fought against the occupying British army over the next several decades using terrorist and guerrilla tactics. The IRA maintained a lo... Hard line republicans opposed this change and contended it was against the original constitution of the IRA and the Sinn Fein. The members that opposed the change in absenteeism policy split from the PIRA and reformed as the CIRA. This established the CIRA as the more radical splinter group and they proclaimed themselves to be the only legitimate IRA. Though the CIRA has been in existence since 1986, it was relatively inactive until the cease-fire of 1994. The statement by the IRA said, in part, "[...] the IRA have decided that as of midnight, August 31, there will be a complete cessation of military operations. All our units have been instructed accordingly" ("Irish Republican Army"). The CIRA did not agree to abide by the cease-fire and continued its goal of uniting Northern Ireland and Ireland in a socialist republic through armed conflict. This was the beginning of the modern and visible CIRA as it exists today. Group Leadership and Organizational Structure There has been some confusion over the terms Continuity IRA (CIRA) and the Real IRA (RIRA). Both groups have similar political goals and both advocate violence. Neither group has agreed to abide by the cease-fire as agreed to by the PIRA. Both groups consider themselves the sole legitimate IRA. The CIRA split during the 1986 debate over absenteeism, and the RIRA was formed from radical PIRA members who dissented from the cease fire agreement. Though they have some collusion and cooperation, they operate as separate organizations, leadership, and structure. Initially CIRA was led by Chief of Staff Daith O Conaill until his death in 1991. He was a hard line republican who had been active in the IRA for 4 decades. When he died in 1991, it was reported that an unnamed man from

DQ2 Essay Example | Topics and Well Written Essays - 1000 words

DQ2 - Essay Example Job analysis is basically concerned with establishing the qualities and roles needed for an individual to perform the job and these range from qualifications, physical as well as mental capabilities. In the practice of HRM, this information is very useful as it would enable the recruiter to select the best candidate for the job from a pool of other applicants. Without detailed information about job analysis, it would be difficult to conduct job description which is very important in determining the position held by an employee as well as remuneration. If an employee is fully aware of the position he or she holds in the company, there would be less chances of confusion and duplication of duties since all the workers would be aware of the positions they hold within an organisation. The information gathered from a job analysis is very crucial in that it determines the value of a job within the organisation thereby allowing the management to make informed decisions in terms of compensation and benefits to the workers. Usually a salary that is commensurate with a person’s qualifications and skills is determined from information obtained from conducting a job analysis. The process of conducting a job analysis is also important in that it promotes good relations within an organisation. It often helps the organisation to be more objective in making performance appraisals as well as making informed decisions when employees are considered for promotion or even demotion. A well prepared job analysis is always advantageous in that it can help the employer to prove that any action that may be taken regarding employees would be legal. In most cases, decisions made from information obtained from a job analysis are often regarded as objective with little chances of b ias since they would be relying on practical data. 2. In recruitment of employees, there are

Organizations relationsip in economics Research Paper

Organizations relationsip in economics - Research Paper Example The government achieves this by creating the conditions necessary for economic growth, which includes creating laws that encourage smooth business transactions and foster communication among various institutions, acting as a mediator between antagonistic parties, as the government does in labor disputes among other areas, and unifying various institutions for a common cause, which is the advancement of a particular group, i.e. "Australia" or "The United States." Organizations and the government's under which they are structured often have an adversarial relationship. According to Dowling and Schaefer, business and government are diametrically opposed, competing with each other for the same social capital. That is, they are the competing social structures upon which all modern societies are based.1 They write, The ideological essence of business is represented in the values of private property, societally diffuse decision making and market accountability; that of government, by contrast, is characterized by values of communal property, societally centralized decision making and political accountability. Societies structured on either of these ideologies reflect these values and characteristics. The conflict between business and government can be seen as a competitive institutional struggle as to the role each is to play within society. What domain each should have is a question that has dominated both theories of political economy and much pragmatic political activity. Socialism versus private or free enterprise, nationalization versus privatization, regulation versus deregulation and the relationship of public to private sectors are examples of the struggle.2 North writes in Institutions, Institutional Change and Economic Performance that the success of the Western economy is dependent upon cooperation, indeed, that it was the cooperation among institutions in the Western world that allowed it to become so dominant in the world economy.3 According to North, this wealth-maximizing behavior came about because the conditions were perfect for it. However, as social conditions change, institutions become less likely to cooperate with each other. He writes; We usually observe cooperative behavior when individuals repeatedly interact, when they have a great deal of information about each other, and when small numbers characterize the group. But at the other extreme, realizing the economic potential of the gains from trade in a high technology world of enormous specialization and division of labor characterized by impersonal exchange is extremely rare, because one does not necessarily have repeated dealings, not know the other party, nor deal with a small number of other people. In fact, the essence of impersonal exchange is the antithesis of the condition for game theoretic cooperation.4 North writes that solving this apparent paradox is the key to understanding how the Western economy fulfilled all of its potential. Indeed, it is clear that despite an antagonistic relationship, business needs government to keep up institutional cooperation as much as government needs business to maintain a place at the forefront of world civilization and maintain power on the international political stage. Cooperative behavior among the various institutions is necessary for successful economic growth, and one of the ways in

Understanding Statistics Essay Example | Topics and Well Written Essays - 1500 words

Understanding Statistics - Essay Example Understanding Statistics The ordinal scales provide no evident variation amongst the variables. This scale only evaluates the order of the values. The ordinal scales measure the concepts that are not numeric such as fulfillment, jovialness and discomfort among others. In any analysis, an individual can elucidate that number four is better than number three though the extent is not clear again, it is not easy to determine the variation between ok and happy. The interval scales encompass numeric scales that besides providing the order, they also provide the accurate differences between the variables in question. A standard example is the Celsius temperature such as the disparity between 30 and 40 degrees is 10 degrees. Time can also provide precise variations where the disparity between six and four minutes is two minutes. Ratio scales are essential in statistical evaluations to its flexibility for alterations seeking accuracy. The ratio scale can be multiplied, added, divided or subtracted and the central ten dency measures estimated. A discrete variable involves well determined set of predetermined set of probable values-states. The variables include the provision that is either â€Å"true† or †false†, the team that will win and the number of dime in a pouch amongst others. Nonetheless, the variables might appear to be discrete at one point and continuous at a different perspective. The continuous variable opts to take on a position between two extreme positions or values. Continuous variables encompass the indoor temperature, direction travelled or the water used. The discrete variable tends to depict a digital quantity whilst the continuous variable tends to be analog in quantity. According to the explanations provided on the above scales, the different statistical research studies can select any of the according to suitability for application. The continuous and the discrete variables have significance on the selection of the research methodologies to use since the experimental method would be appropriate with discrete data whilst the researches dealing with conventional aspects might find it appropriate to employ continuous variables in the research activity. The area under the normal distribution is proportional to the overall area. The total area covered in the normal curve is equivalent to one. The curves never attain the situation Y = 0 but move to the positive infinity and the negative infinity. The shape assumed by the normal curve is infinite and depends on the mean and the standard deviation. The z-score is a critical tool in data evaluation and is used to determine the extent to which a point x is high or below the population mean ?. It is the providence of the T-statistic with predetermined mean and the standard deviation. In case of interference with the degree of freedom to an extent of assuming population mean and the standard deviation from the availed sample, then it fails to be T-statistic. The percentile rank of a normally d istributed population can be estimated readily through the use of z- scores. In the e vent that the area under a curve is apportioned above and below the mean, the partitions obtained are the similar to the probability picking a value in the similar range. For instance, the area between the standard deviation above and below t

Power in Language and Culture Essay Example for Free

Power in Language and Culture Essay Power is considered to be the anthem of success-whoever holds power holds ascendancy over the society. However, whomever has ascendency over that society has to have means of communicating to the inferior. The way rulers communicate to their inferiors is a key part of society, and dictates the syntax of the language. Therefore power reflects on the flexibility and structure of the language. In Mrs. Bradys class lectures describing The History of the English language she states that before Viking invasions the Pagan Anglo-Saxon language consisted mainly of religious, domestic and mundane words such as fork, mile, table, alter, mass and chool. In 1066 A. D Norman Vikings overtook the society and added new words such as scream, take and skull these words allowed for aggression in the culture. Along with the aggressive word change the Vikings also degraded Anglo-Saxon words creating synonyms that now have a more powerful meaning for example the Anglo- Saxon word wish and the Norman word want. Customarily the Vikings were very hostile and aggressive people and their contributions to the English language reflect their virulent ways. The Vikings were able to harness their power to create a lasting nfluence on the language and culture of the inferior societies they overtook. Modern English is currently the connecting language used world-wide to communicate. It is described as dominate for many reasons in The Mother Tongue. A specific example given by Bill Bryson is a ited factor in setting English apart from other languages is flexibility. In the United States, Americans give respect where it is needed; there is no hierarchy where respect or a certain dialect is required to talk to another person. The fact that American culture is not based around power allows the language to have versatility. The government is people-based; the power granted to Americans through the constitution allows for variety and freedom of speech. For example female rights activists are able to speak o ut against misogynist beliefs. Though the power structure in America is composed of mostly men, women are unaffected by it, and are still able to speak out against the gender that makes up the majority of the government. American feminism is a prime example of how the power structure can have no effect on the language due to its basis on freedom and equality. In Outliers, chapter seven The Ethnic Theory of Plane Crashes, Malcom Gladwell describes the errible crash of Korean Airlines Flight 801 in 1997 caused by lack of communication through pilots. Unlike our American government Korea has different expectations for their language. It demands that members of higher rank be addressed properly. Not allowing for casual non-specific terms such as you. Koreans are obliged to be deferential toward their elders and superiors in a way that would be unnecessary in the U. S. Koreans must show respect for the people that hold power therefore speaking monotone causing serious situations to sound less urgent then they actually are. Another example of powers influence on language and culture is the example of Chris Langan vs. Robert Oppenheimer: Here we have two very brilliant young students, each of whom runs into a problem that imperils his college career. Langans mother has missed a deadline for his financial aid. Oppenheimer has tried to poison his tutor. To continue on, they are required to lead their cases to authority. sent to a psychiatrists. Oppenheimer and Langan might both be geniuses, but in other ways, they could not be more different (98). Oppenheimer grew up amongst a surplus of power, and so it affected the way that he spoke. He knew how to speak so hat he could get the most effect out of his words, and thus the power worked as an advantage to him and the way he uses language. Langan, in contrast, grew up extremely impoverished. He only had one set of clothes, his mother knew nothing about the way the world worked outside of their small town in Montana, and his step- father was an alcoholic and abuser. There was no positive form of power surrounding him, and thus his language skills were insufficient when he tried to convince his superiors to renew his scholarship. In social class structures there is power that either works to the advantage or disadvantage of the language. In George Orwells dystopian fiction novel 1984 the totalitarian government formats a society in which all members of the party are brain washed. In the appendix of the book Orwell discusses the importance the language, Newspeak, plays on the society. Euphony outweighed every consideration other than exactitude of meaning, (pg308) The language created by Ingsoc, called Newspeak, was used against the population in order to keep power. Newspeak was made up of doublethink words such as blackwhite and goodthink this made it impossible for the society to bond and connect with one another due to lack of cadence and meaning. Using language as a tool to control the culture rid society of their independence to think freely, ultimately turning them into mindless slaves of the government. A real-world example of a totalitarian societies control over language is Hitlers Nazi Germany. The Nazi regime aspired to inflict the same control over the people as Ingsoc did. In Mein Kampf Adolf Hitler states: The chief function of propaganda is to convince the masses, who slowness of understanding needs to be given time in order that they may absorb information; and only constant repetition will finally succeed in imprinting an idea on heir mind .. the slogan must of course be illustrated in many ways and from several angles, but in the end one must always return to the assertion of the same formula. The one will be rewarded by the surprising and almost incredible results that such a personal policy secures. Culturally, the Nazi regime was anti-modern. Censorship and propaganda ensured that Germans could only see what the Nazi hierarchy wanted people to see, hear what they wanted them to hear and read only what the Nazis deemed acceptable. Ultimately giving the Nazis full control over the mindset of their people. Forcing them to perceive that what they were doing was correct and thus socially acceptable. Moreover, whoever holds ascendancy over a culture has the ability to modify and manipulate the language however they want. Language can be used as a tool to gain power, or the people in power can use it as a tool to keep power. It can also be an effect rather than a cause; the way that power is exercised can have an indirect effect on the language. Whether direct or indirect, power has a lasting and critical impact on the language of any culture where a power structure is present.

There are no moral absolutes Essay Example for Free

There are no moral absolutes Essay Moral absolutism is the view that morale standards are unchanging and universal. On the opposite side of the spectrum there is a relativist approach. Relativists believe that moral claims are true or false depending on the moral standpoint. These opposing viewpoints can bring about great societal and political debates even in the modern days. Recent examples include the attempt to legalise euthanasia in the UK and the protest to get rid of abortion laws in the Republic of Ireland. Both of these situations are trying to legalise specific forms of murder. An absolutist in this situation will argue that all killing is wrong therefore current laws are right, whereas a relativist would look at specific standpoints, such as quality of life for euthanasia. In this essay I will attempt to explore both sides of the argument coming to my conclusion that relativism is a superior standpoint and that there are no moral absolutes. Some absolutist people disagree with the above statement about moral absolutes. This is because absolutism is a deontological argument which judges the morality of an action based on the actions appliance to rules. For Christians these rules might link back to the Ten Commandments. One of which is â€Å"thou shalt not murder†, this clearly and undeniably is an unbreakable law in the eyes of an absolutist. Another argument for their being moral absolute is that of a criticism to relativist acts. By Relativist thinking it is quite easy to come to the conclusion that slavery was a perfectly moral thing to do. To an absolutist, slavery did not become immoral when it was abolished, it was simply always immoral and being imposed by immoral governments. Per Contra the relativist approach has been backed by many a philosopher including the famous Empiricist, John Locke. Locke believed that absolutes were an abomination from his religious standpoint. He believed this because Absolutism subjected people to abide by absolute rules set by other people at some point. This goes against his belief that all people were created equal by God. By enforcing Absolutism we raise our rule imposing leaders to a God like Status of which no man should be. Furthermore this goes against the fist commandment that men should serve God alone; if we serve a ruler we can then not worship God. Another argument for Relativism is that absolutist moral standards, in some circumstances can lead onto extreme evils. The famous example that illustrates this is that of a crazed axe-murderer coming to your front door and asking you where your children are. Now a relativist could lie based on the circumstances thus saving his children whereas an absolutist must tell the murderer where the children are with full knowledge that they will be killed, thus allowing an even greater evil to be committed, they could even be called an accessory to the murder of their own children. Furthermore there cannot be moral absolutes as eventually they will contradict each other. For example, Jewish doctors in the Holocaust performed abortions to prevent women from being sent to the gas chambers. Two rules here are conflicting. One of which is that Doctors should not perform abortions and another that Doctors should try and save lives. Either way from an absolutist standpoint the doctor will be doing the wrong thing, but a relativist approach allows us to overlook this. On the other hand, there may have to be moral absolutes, because if everything is relativists then how do we decide what rules to abide by. If two tribes cross paths on a Sunday and one of which believes that a sacrifice should be made on Sunday whereas the other tribe does not, if the first tribe then sacrifices a member of the other tribe, it that then morally right or wrong. A relativist would say that it is right for the first tribe but wrong for the second. But how can society work based on right for me, wrong for you system without falling into moral conflict and chaos. Moreover, some relativist arguments when further analysed have absolutist roots, proving there are moral absolutes. For example, the Eskimo practice of leaving female infants out to die as so future male hunters could thrive appeared to be a significant disagreement between their moral systems and ours therefore seeming to deny the universal approach of Absolutism. But when dug deeper, given the hardships of the Eskimos to survive and limited resources for survival, keeping every child puts the whole family at risk. So there is actually a fundamental moral value of preserving life that we share with the Eskimos. The only difference being that they have to make choices based on what they value most (future hunters), these choices we do not have to face. This said the Eskimo example is also a benefactor the relativist approach of situation ethics. Joseph Fletcher, founder of situation ethics argued that in certain situations, absolutist principle have to be put to one side in order to do the right thing. He believed that absolutism didn’t lead to the best of most loving outcome, and the best thing to do may be to break a rule. Utilitarian also reject moral absolutes and focus more on consequences. They believe that the right action is the one that brings the most pleasure and the least pain. Sometimes this may admit Killing in order to save more lives. For Jeremy Bentham, there was no rule he would not break in order to bring about greater happiness. In short if there are no moral absolutes we are left with a Relativist state of mind. This is the belief that moral reasoning is a matter of taste and opinion and is subjective and relative to time and culture. Leading to conclusions such as the killing of Eskimo girls to be morally correct and the act of abortion by a World War 2 doctor also to be moral. Whereas if there are moral absolutes than the same moral rules are applicable all across the world and throughout history. These rules may be some form of innate knowledge or come from the divinity of God and do not change as opinion does. Meaning that if slavery comes back into fashion and is agreed upon to be good, it does not make it morale. In conclusion, I hold a relativist point of view because different cultures have to adapt to live in their surroundings. Extreme measures are often taken for survival which to us in western society would seem abhorrent; however it is for the greater good of future generations. I very much believe that ends justify the means therefore making me a Consequentialist even if rules such as absolutist murder have to be broken. Finally morale absolutes can also seem cruel, for example branding Euthanasia as murder makes people live their final days in unimaginable pain, whereas a relativist approach could give people a dignified end to their life, is that not moral.

Leadership In The Tata Group

Leadership In The Tata Group Introduction: Leadership is integrated part of our life. According to corporate chief and former US presidential candidate Ross Perot, the principles of leadership are timeless because, in a rapidly changing world, human nature remains a constant. We all experience leadership in our life from early childhood in our families, through friendships, social and sports activities, school higher education, to politics government and of course in our work, we all recognize leadership in other people and often in ourselves. In government, global corporations and small businesses alike, the leadership role is becoming more demanding, more open to scrutiny and more difficult [Roger Gill]. The development of leadership theory also parallels the development of organizational theory. The bureaucratic form of business organization is characterized by laissez-faire leadership whereby so-called leaders tend to avoid taking a stand, ignore problems, not follow up, and refrain from intervening or transactional leadership, in which leaders practise management by exception, focusing only on deviations from what is required, and contingent reward, rewarding people (either materially or psychologically) for achieving what is required. The emergence of the post-bureaucratic form of organization in the late nineteenth century reflects the development of the concept of transformational leadership. Theory Approaches to Leadership: Many Leadership theories and approaches have been evolved around Style, Trait, Behaviour, Situational and Charisma. Many researchers made efforts linking some of the theories across these leadership approaches. However each leadership model has its merit, assumptions and limitations. Most recent researches are conducted on Situational Transformational leadership styles. Various leadership Gurus presented new models as variations to the already existing models. Max Weber, MacGregor, Bass, Bennis Nanus are some of the most important researchers in the area of transformational leadership. However the difference between transactional and transformational leadership is vital in getting the whole concept of transformational leadership theory. In general, a relationship between two people is based on the level of exchange they have. Exchange need not be money or material; it can be anything. The more exchange they have the stronger the relation. Managers expects more productivity from employee in order to give good rewards. In this way, if something is done to anyone based on the return then that relation is called as Transactional type. In business, leaders announce rewards in turn to the productivity. These relations are all about requirements, conditions and rewards. In life, at one point of time, things happen without expectation from other side. Transformational Leaders work toward a common goal with followers; put followers in front and develop them; take followers to next level; inspire followers to transcend their own self-interests in achieving superior results [wordpress.com]. Table 1, given below shows Basss full range model of leadership. Table 1 Leadership Approach in TATA Group: TATA Group founded in 1868, is an Indian multinational conglomerate headquartered in Mumbai, India. The Group has more than 500,000 employees spread over six continents (more than 80 countries). TATA Group current market capitalization estimated worth $80bn and is the largest private corporate group in India. TATA Group is biggest employer in UK, employing more than 50,000 people. TATA Group has main interests in communications, IT, engineering, materials, services, energy, consumer products and chemicals. Its current chairman, Ratan Tata is the most influential business leaders in Indias and the worlds most influential person right now. The Tata Group is known for its valued business ethics and corporate governance. TATA Group has long standing leadership program in its system. Their leadership program is based in British administrative service model. TATAs leadership development programme aims at grooming the managers of today into the leaders of tomorrow. The leadership development programme conceived by JRD Tata, the late chairman of TATA group in 1950s. The idea behind the leadership programme known as Tata Administrative Services (TAS) was to select and groom young managers, provide them opportunity for professional growth, and make them leaders of tomorrow. This is TATAs in-house programme and has goal is to provide training to high performers, act as a cradle of change and develop the leadership qualities. Most of the TATA Group companies are traditionally led by these groomed leaders. The TATA Group leadership style has been quite consistent since its existence way back to 1868. The TATA Group has incorporated more leadership changes which are essential in current environment to drive towards to be more competitive. In terms of leadership style, TATA Group has adopted a team-led culture and collective approach. With Ratan Tata as leader of the Group, the management style of the entire TATA Group has changed considerably; trust became a huge facet and theme of the group. Ratan Tata has put a complete organisational restructuring when he took over in 1991 as leader of the TATA Group, by taking a more matrix-style approach building teams. These changes would have obviously transformed a lot in the business, senior managers would have had to be on their toes and flexibility and adaptability became essential qualities to have. The leadership changed from a centralised, command centre to a much more distributed form with employees and all managers enjoying greater respo nsibility and knowledge about the Group, which would have in turn; motivated them to work harder and as a group. From distinctive leadership models available such as the McGregor Theory X and Y; where a theory X manager believes workers dislike work, are not creative and avoid all responsibility while a theory Y manager believes that workers get as much enjoyment from work as they can derive with leisure, accept responsibility and are creative; it can be seen from this, that Ratan Tata wanted all his managers to be modelled as closely to Theory Y and he himself could be called a Theory Y manager. He encouraged managers to be innovative and share all their ideas, consulting actively with them and giving them more responsibility and importantly encouraged team-working. Five Factor Model (Big Five): Emotional Stability: Ratan Tata has very low anxiety within him and has great sense of security with his future leadership. Extraversion: Even being a bachelor Ratan Tata is very sociable. He has produced very positive affect on future leadership of TATA Group. Openness: He believes in originality and versatility. By making  £1200/- car he has shown his great interest with and innovation seeking personality. Agreeableness: Within his management team Ratan Tata is well trusted and very friendly. Conscientiousness: He is very dutifulness. He spent most of his life working for TATA Group without any self-interest. He is very well organised as well. Style (Behaviour) Theory in TATA Group: As per style theory, there are three types of leadership models are evident in leadership. These are as follows. Autocratic Democratic Laissez-faire Ratan Tata is a leader who engages more democratic style of leadership approach. However at previous occasion has used other two kind of style as well. He is more democratic because he always encourages his group leadership to be creating good communication and participation. Future leadership are well informed about future strategy and they are very well engaged in decision making process. Most of the group long-term and short-term strategies are formulated by the lower rank of the leadership. They are treated as stake holders. Until now TATA Group has got leadership within them. Ratan Tata has occasionally shown some form of autocratic style of leadership. Sometimes when needed especially when quick and informed decisions have to be taken, but he is never too commanding in his nature, being a man of few words and being more of a man of action, this is evident from the manner he aggressively pushes for bold international deals, such as during the global acquisitions of business powe rhouses such as Corus, Jaguar and Land Rover, and Tetley Tea. One of his senior leadership team member, Muthuraman( Executive Director) refers him Ratan was the chief architect of the Corus deal. I was worried about the magnitude and the amount of money. But he instilled confidence. In daily routine matters and in developing the leadership, Ratan Tata also uses facets of the Laissez-Faire model such as the delegation of important duties and decision-making, he also does not in any way interfere with any managers functioning, he might make a broad strategic assessment but he does not interfere in operational issues and details, this shows that he has complete trust and faith in his managers and believes in their ability, this quote from Gopalakrishnan, an executive director of the company, shows how much value Ratan Tata places on his trust, this can be highly motivating for managers and workers alike, I remember what Ratan told us at a meeting. He said that he will continue to trust all his managers, but once they lose that trust, he will go after them. I think that is a very fair deal. Max Webers Leadership Model in TATA Group: Looking at Max Webers Transactional and Transformational Leadership models, where a leader is classed in three forms which are Bureaucratic, Charismatic and Traditional, where a bureaucratic leader is one who is always bound by the set rule and does not want to go beyond them; a Traditional leader is one who does and follows everything from a long past or history and always loyally obeys these traditions; a Charismatic leader is one who uses his own laurels or abilities to inspire and is one who can be described as radically opposed to administrative rules and legal principles. From these models, Ratan Tata falls into the Charismatic form because he is one who leads by example, coming up with highly innovative ideas such as  £1200 (Rs. One Lakh) car the Nano, budget hotels or low-end watches, he brought radical change to the Tata Group as a whole, changing it from its Traditional mindset to new more flexible and adaptive cultural mindset. Bennis Nanus Transformational Leadership Model in TATA Group: We can see from Bennis and Nanuss Transformational Leadership model that the transformational leaders groom their followers into self-empowered leaders and their main focus is to articulate vision and values clearly so the newly self-empowered leaders know where to go. Their traits include logical thinking, persistence, empowerment and self-control. Benniss and Nanus has evolved the model which emphasis on the four Is of Transformational leadership, which are Idealised Influence (being a role model) Inspirational Motivation (creating a team spirit, motivating and provide a challenge) Intellectual Stimulation (innovation and creativity) Individual Consideration (mentoring and providing support for followers) Ratan Tata, Chairman of the TATA Group has been proved a true transformational leader. We can see all Is built-in in Ratan Tata. He is the leader with great vision hence he knows right approach to groom future leadership. He has implemented the team spirit in whole group at every level. He empowers all his managers and executives and has complete faith in them, he is extremely innovative and is credited for much of the Groups new products, he places a great deal of importance to his RD department and he definitely cares deeply about the welfare of all his employees and managers. During the Mumbais terrorist attack in Taj Hotel, he took front line in leading at the time of crises. In his vision statement he articulated One hundred years from now, I expect TATA Group to be much bigger, of course, than it is now. More importantly, I hope the Group comes to be regarded as being the best in India. Best in the Manner in which we operate, best in the products we deliver and best in our valu e system and ethics. Having said that, I hope that a hundred years from now we will spread our wings far beyond India, that we become a global group, operating in many countries, as Indian business conglomerate that is at home in the world, carrying the same set of trust as we do today [Tata Group Article]. As a leader of a global business group, Ratan Tata knows the fierce competition experienced by his business empire. He makes all effort to make his business competitive at global level. Through transformational leadership process TATA Group has made their processes and technology up to date. Once Ratan Tata said to his managers in his vision speech A company or business which remains static is a business that will die; a company that constantly changes and accepts that there are better ways to do things than the way they are done today, is a company that will survive in the global market that we face. From this statement we can infer that he knows the importance of developing a good leadership within group to take TATA Group to new heights. Ratan Tata involves strategy in leadership. He is a deep thinker and a brilliant strategist as is described by one of his Executive Directors, Alan Rosling, He is a deep thinker and extremely strategic. He is always 2-3 steps ahead. Ratan Tata is a man of strong integrity, ethics and valued principles. He cultivated the same across the TATA Group companies. One of his companies CEO said Tata has shown that there is no other way he will do business other than do it ethically. He believes in strong value based leadership approach in doing business. Ratan Tata has led the TATA Group to transforming from local business group to become a global leader. Conclusions: Ratan Tata of the Tata Group is a more kind of transformational leader. He made Tata Group as global brand. He has provided inspiration to leaders within his own company. In Tata Group leaders are engaged in decision making at every level. Ratan Tata has successfully led and motivated its CEO/MD of the group companies to be ambitious. He has always adopted a ethical approach in group business. Ratan Tata has adopted a management by consensus style. He stated once When a number of persons are involved I am definitely a consensus man, but that does not mean that I do not disagree or that I do not express my views. Basically it is a question of having to deal with individual men heading different enterprises. You have to adapt yourself to their ways and deal accordingly and draw out the best in each man. If I have any merit it is getting on with individuals according to their ways and characteristics. I have dealt with a hundred top directors and I have got on with all of them. At times it involves suppressing yourself. It is painful but necessary. To be a leader you have got to lead human beings with affection. Ratan Tata has ability to spot the talent. And once he has confident that a manager will perform, he gave him a long rope. Appendix: Reference List Roger Gill, Theory and Practice of Leadership, Sage Publication, 2006 http://leadershipchamps.wordpress.com/2008/08/04/transactional-leadership-vs-transformational-leadership/ http://business.outlookindia.com/inner.aspx?articleid=682editionid=22catgid=70subcatgid=464 http://www.tata.com/company/Articles/inside.aspx?artid=YJbf7uiUY0M= John P. Kotter, A Force For Change: How Leadership Differs From Management (New York: The Free Press, 1990). OTool, James. Leadership from A to Z: A Guide for the Appropriately Ambitious, San Francisco: Jossey-Bass, 1999. Visionary Leadership: Creating a Compelling Sense of Direction for Your Organization (Jossey Bass Business and Management Series): Burt Nanus Tata Steel Group Annual Reports (2005-06, 2006-07, 2007-08, 2008-09, 2009-10)

Environmentalism in Watership Down by Richard Adams Essay -- essays re

The small group of rabbits that left their original warren, Sandleford, to find a new home often uses their little spare time to listen to stories generally told by Dandelion. These stories are often about the Thousand Enemies and how they are a threat to the rabbits, especially El-ahrairah. Humans are presented as one of the â€Å"Thousand.† The author of the book, Richard Adams, displays man in a negative way because of this. Man is portrayed as violent, nonsensical, and abusive to the natural way of life. In the book, Watership Down, Richard Adams portrays the life and style of man in a negative way. In both their old warren and on their journey, the group of rabbits encounters urban development and the city life which relentlessly interfere with their plans. The inciting point is the cause of sub-division development ("Literature in Brief Information about Watership Down.") and humans post a notice in the field where the rabbits live that says: â€Å"THIS IDEALLY SITUATED ESTATE, COMPRISING SIX ACRES OF EXCELLENT BUILDING LAND, IS TO BE DEVELOPED WITH HIGH CLASS MODERN RESIDENCES BY SUTCH AND MARTIN, LIMITED, OR NEWBURY, BERKS† (Adams 8). This residential construction ignites Fiver’s â€Å"visions† which causes the group to leave Sandleford Warren. In a later chapter, Holly and Bluebell seek out Hazel and his group and voice their willingness to join. At the same time, Holly relays the story of what happened in their old warren, Sandleford. Men with the white sticks in their mouths and made the air turn bad to kill the rabbits. Soon after, bulldozers flattened the area, with no regard whatsoever for the well-being of the rabbits. Richard Adams could be seen as taking use of development to get his rabbits to a better place, but such vio... ... them technically part of the man. Because of their connection to man, Richard Adams exposes animals like cats and dogs, which are man’s possessions, in a distasteful way. All in all, Richard Adams has a very negative view when it comes to man: human development and their creatures. His writing really gets into the mind of a rabbit, and through these rabbits he celebrates the natural, undisturbed world in which the rabbits live ("Literature in Brief Information about Watership Down."). Whether the rabbits simply hear about humans or even encounter them, they are generally displayed in a bad way. There may be a few times when there is a caring human, or a courteous animal, but that occurs very rarely. Richard Adams, in his book Watership Down, celebrates the natural created world before humans â€Å"destroyed† it. Websites used: www.answers.com/topic/watership-down-2

Landscape Architecture Essay example -- essays papers

Landscape Architecture For my career opportunity project, I have chosen to take a look at the profession of landscape architecture. This field interest me for several reasons. First, I have always liked to draw and design and growing up I always wanted to be an architect or engineer. I felt that engineering put too many limitations on creativity, so architecture was the path of choice. Then, after working with my father’s small business for the past 6 doing some landscaping and lawn care, I decided that since I enjoyed working with plants and landscaping that I might want to look into a profession that would allow me to continue to work in those areas. Landscape architecture seemed to be the next logical choice, allowing me to continue being involved in the landscape industry and also to work much like I would in the field of architecture. When most people think of landscaping, they think of flower beds around a residence. The landscaping that a landscape architect is responsible for designing, however, rarely deals with residential landscapes and when it does so it is only on expensive projects. While landscape architects may do projects ranging form a few thousand dollars on up to as much as the customer would like to spend, the majority of their work is concentrated in the $30,000 to $15 million range (Pethel). You can see where few residential projects would fall into this range. However, this range is broad enough to encompass many different projects in ...

A Separate Peace :: Free Essay Writer

A Separate Peace   Ã‚  Ã‚  Ã‚  Ã‚  Obstacles after obstacles came in the path to success. In the novel A Separate Peace, John Knowles revealed a very strong idea through one of his characters. Through Gene it was revealed that weak individual who once was weak morally and mentally can become a strong and a more matured person. John Knowles revealed this idea through Gene’s perspective; symbolism; and also Gene’s speech/action.   Ã‚  Ã‚  Ã‚  Ã‚  Gene had proved many things through only his perspective. He had intriguing thoughts, which gave many idea’s about Gene post personality and his surroundings. â€Å"Looking back now across fifteen years, I could see with great clarity the fear I had lived in†¦Ã¢â‚¬  (Pg.2) This quote thus revealed that Gene was quite a weak individual. For if someone who lives in fear is considered morally weak, scared of the society and shy, insecure and who had a lack of confidence. Which Gene was in the beginning of the novel. â€Å"Yes he had practically saved my life. He had also practically lost it for me.† (Pg. 25) This quote exposed that Gene was in the middle of his mental metamorphosis. Gene in the first part of his quote seemed strong, but when he twisted it to make Finny, his best friend look bad, he still seemed to be morally weak, but in a more stronger moral state then before. â€Å" Now I knew that there never was and never could have been any rivalry between us. I was not of the same quality as he.† (Pg. 51) This quote showed a completely changed Gene. Gene became stronger by realizing the reality, he now had realized that there was no use in competing with anyone. Although this was recognizing Gene’s change only perspective wise.   Ã‚  Ã‚  Ã‚  Ã‚  There were many deep meanings that Gene had from significant things from his past. The two main significant symbolic things for Gene were the tree and the stairs. â€Å"Although they were old stairs, the worn moons in the middle of each step were not very deep. The marble must be unusually hard†¦.† (Pg. 3) This quote proved that the marble represented some of his so called â€Å"friend†, in other words referred to Brinker and Leper. For they had used him and indirectly killed Finny, who was Gene’s real friend. For the Marble looked rich and good, but it’s real texture was cold and hard, just like Brinker and Leper were, as Gene had found out later on in the story.

Goals of Financial Management Essay

Money required for carrying out business activities is called business finance. Almost all business activities require some finance. Finance is needed : †¢To establish a business , †¢To run it †¢To modernize it †¢To expand it or diversify †¢It is required to buy whole variety of assets, they may be tangible like machinery ,factories,building,offices or intangible like patents, technical expertise etc. Success of business depends considerably on how well the funds are deployed in assets Financial management is concerned with optimum procurement as well as usage of finance. The financial management has to take three important decision viz. (i) Investment decision i. e. , where to invest fund and in what amount, (ii) Financing decision i. e. , from where to raise funds and in what amount, and (iii) Dividend i. e. , how much to pay dividend and how much to retain for future expansion. In order to make these decisions the management must have a clear understanding of the objective sought to be achieved. It is generally agreed that the financial objective of the firm should be maximization of owner’s economic welfare. There are two widely discussed approaches or criterion of maximizing owners’ welfare – (i) Profit maximization, and (ii) Wealth maximization. Profit maximization would probably be the most commonly cited business goal, but this is not a very precise objective. Do we mean profits this year? If so, then actions such as deferring maintenance, letting inventories run down, and other short-run, cost-cutting measures will tend to increase profits now, but these activities aren’t necessarily desirable. The goal of maximizing profits may refer to some sort of â€Å"long-run† or â€Å"average† profits, but it’s unclear exactly what this means. First, do we mean something like accounting net income or earnings per share? As we will see, these numbers may have little to do with what is good or bad for the firm. Second, what do we mean by the long run? As a famous economist once remarked, in the long run, we’re all dead! More to the point, this goal doesn’t tell us the appropriate trade-off between current and future profits. Profit Maximization: Maximization of profits is very often considered as the main objective of a business enterprise. The shareholders, the owners of the business, invest their funds in the business with the hope of getting higher dividend on their investment. Moreover, the profitability of the business is an indicator of the sound health of the organization, because, it safeguards the economic interests of various social groups which are directly or indirectly connected with the company e. g. shareholders, creditors and employees. All these parties must get reasonable return for their contributions and it is possible only when company earns higher profits or sufficient profits to discharge the obligations to them. As long as we are dealing with for-profit businesses, only a slight modification is needed. The total value of the stock in a corporation is simply equal to the value of the owners’ equity. Therefore, a more general way of stating our goal . Finally, our goal does not imply that the financial manager should take illegal or unethical actions in the hope of increasing the value of the equity in the firm. What we mean is that the financial manager best serves the owners of the business by identifying goods and services that add value to the firm because they are desired and valued in the free marketplace If we assume that stockholders buy stock because they seek to gain financially, then the answer is obvious: Good decisions increase the value of the stock, and poor decisions decrease the value of the stock. The goal of maximizing the value of the stock avoids the problems associated with the different goals we listed earlier. There is no ambiguity in the criterion, and there is no short-run versus long-run issue. We explicitly mean that our goal is to maximize the current stock value. Because the goal of financial management is to maximize the value of the stock, we need to learn how to identify those investments and financing arrangements that favorably impact the value of the stock. This is precisely what we will be studying. In fact, we could have defined corporate finance as the study of the relationship between business decisions and the value of the stock in the business. Wealth Maximization: The term wealth means shareholder’s wealth or the wealth of persons who are involved in business concern. this is also known as value maximization or net worth maximization The wealth maximization (also known as value maximization or Net Present Worth Maximization) is also universally accepted criterion for financial decision making. The value of an asset should be viewed in terms of benefits it can produce over the cost of capital investment. †¢Wealth maximization is based on the concept of cash flow . cash flow are a reality and not based on subjective. †¢It considers time value of money.