Customer Care Essay Example | Topics and Well Written Essays - 250 words

Customer Care - Essay Example This is an opportunity for the business to introduce new changes in order to retain its competitive in the market (Shaw, 2011). In case the company was not the leading firm in the market, it can take this as an opportunity to make the first changes, an aspect that would attract the loyalty of the customers towards its products or services. Therefore, it can gain a competitive edge in the market by introducing new changes that aim at satisfying the needs of the target market. Complaints by the customers create an opportunity for the business to initiate a research on how to satisfy the interests of the target market. This is through coming up with innovative ideas which are recent (Shaw, 2011). Many of the companies have identified new avenues of improving the business performance while trying to look for ways to address the complaints made by the customers. Therefore, customer complaints can act as a turning point for the